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BEST SELLERS

     

    PROVEN BY SCIENCE. TRUSTED BY MEN

    •  

      FRANK GRILLO

      ACTOR

      "I see the effect. It's made my skin look fresher, smoother. I look more awake.I look better!"

      THE GOOD 
    •  

      TONY GONZALEZ

      FOOTBALL HALL OF FAME

      "I wish I would've started it a long time ago. But better late than never. And I can really see a difference now."

      REGIMEN EYE+DEFENSE 
    •  

      MIND PUMP

      PODCAST

      "Fresh out of the shower, I like The Base Layer. The serum I'll usually put on once l'm at work, but The Base Layer is what I really like most."

      REGIMEN EYE+DEFENSE 
    •  

      LANCE ARMSTRONG

      ATHLETE

      "She said it yesterday. She was like, 'Your skin looks great.' My wife said that. She doesn't usually say things like that."

      REGIMEN EYE+DEFENSE 
       
       

      FROM NATURE

      We research, test and formulate with powerful botanicals and proprietary ingredients to target unique-to-men skin concerns.

      POWERED BY SCIENCE

      Our cutting-edge formulation approach B3OS+ harnesses plant biotech practices that unlock nature's power, for maximum efficacy and sustainability.

      CLINICALLY PROVEN TO PERFORM

      Every formula delivers results, clinically tested on men's skin and validated with real users. Consistency is key. Routines for daily use, designed to perform.

      THE MAKING OF OUR ANTIOXIDANT POWERHOUSE

       
       

      As men’s skin ages, it forms deeper wrinkles and skin becomes drier due to hormone shifts and exposure to elements. The Good’s formula is crafted through meticulous macerations over 4 weeks to extract nutrients from 27 powerful botanicals. The oils are cold-pressed to ensure maximum potency in a clean, eco-friendly process and tested for peak antioxidant activity. MADE SAFE certified.

      HOW TO USE THE REGIMENRICH + EYE DEFENSE:

      Morning: Start by cleansing with The Clean Slate. Once skin is dry, apply The Eye Serum. Use your ring finger to gently massage 1-2 pumps on your under eye. Finish by applying a small amount of The Base Layer to face and neck.

      Night: Start by cleansing with The Clean Slate. Once skin is dry, apply The Eye Serum. Use your ring finger to gently massage 1-2 pumps on your under eye. Finish by applying a few drops of The Good to your fingertips and gently massage onto face and neck. Adjust amount as needed based on skin type.

       
      START SKIN ANALYSIS
       

      FREQUENTLY ASKED QUESTIONS

      Skin around your eyes is often the first to show signs of aging and most easily impacted by lifestyle: lack of sleep, dehydration, alcohol, etc. We specifically formulated The Eye Serum to be gentle, soothing, and help combat the most common skin concerns around your eyes (appearance of dark circles, puffiness, and crow’s feet).

      Morning: Start by cleansing your face with The Clean Slate. After your face and hands are dry, apply The Eye Serum. Use your ring finger to gently massage 1-2 pumps on your under eye and eyelids. Then finish with The Base Layer. Apply a small amount to your face and neck.

      Night: Start by cleansing your face with The Clean Slate. After your face and hands are dry, apply The Eye Serum. Use your ring finger to gently massage 1-2 pumps on your under eye and eyelids. Then finish by smoothing The Good all over your face and neck, avoiding contact with eyes.

      THE GOOD  CLINICAL AND USER TRIALS

      In an independent, 3rd party study (2018) using advanced instrumentation, expert assessment, and consumer perception, The Good was clinically proven to visibly reduce fine lines and wrinkles, improve skin elasticity and even skin tone and reduce the appearance of dark spots.

      OBJECTIVE

      Measure performance of The Good across specific age-related skin conditions, such as visible lines and wrinkles, loss of elasticity, skin tone, skin texture and appearance of dark spots.

      DURATION

      8-week evaluation based on clinical measurement, assessment and self-reports.

      SUBJECT

      53 male participants, aged 37-64, across all skin types and ethnicities, with age-related skin concerns.

       
       

      MULTI-BENEFIT PERFORMANCE

      Many factors contribute to visible skin aging for men, including deeper lines and wrinkles, dark spots, uneven skin texture, loss of elasticity and dehydration. The Good targets all of these in one multi-functional formula for overall younger-looking skin.

      REJUVENATION AND RESILIENCE

      Wrinkles form deeper in men’s skin due to its thicker, more collagen dense structure. Meaning it's even more difficult to achieve significant reduction in lines. The Good’s ingredients support skin’s natural pathways, making skin feel stronger and better equipped to recover.

      Antioxidant Power

      After 8 weeks, participants noticed visibly healthier skin, delivered by The Good’s antioxidant activity and botanical ingredients. In a separate UK-based study, The Good was shown to deliver 3.4 million antioxidants per drop. Antioxidants help protect skin from damage caused by free radicals and environmental aggressors.

      THE RICH REGIMEN USER TRIALS

      In an independent consumer perception study (2020), The Regimen was proven to deliver smoother, visibly healthier and younger-looking skin.

      OBJECTIVE

      Evaluate user perception of visible skin improvements across specific age-related conditions, such as lines and wrinkles, skin texture, skin tone and overall appearance.

      DURATION + TYPE

      5-week consumer perception test based on self-reports after using The Clean Slate, The Good and The Base Layer together daily.

      SUBJECT

      32 male participants and 7 female participants, aged 45-70, across all skin types and ethnicities, with age-related skin concerns.

       
       

      AMPLIFIED RESULTS IN 3 STEPS

      The Regimen Rich is designed to work in synergy for better results. On its own, The Good’s powerhouse formula delivers younger-looking skin. 81% agreed. Pair The Good with The Clean Slate and The Base Layer as your daily regimen, that number becomes 94%. The results speak for themselves.

      SMOOTHNESS YOU SEE + FEEL

      Every step in The Regimen refines skin texture, delivering unanimous agreement from participants. The Clean Slate gently cleanses and exfoliates, preparing the way for The Good’s cold-pressed botanical oils to smooth skin. The Base Layer locks in moisture and plumps for visibly smoother skin with a shine-free finish.

      AntioMEN'S TOP AGE CONCERN

      Lines and wrinkles are diminished through multiple pathways, including exfoliation and smoothing skin texture, plumping hydration and supporting the skin’s own pathways when collagen production is slowing. The Regimen: Rich visibly corrects this top concern and supports healthy skin.